Tips – Your design portfolio needs better copy

Your portfolio should demonstrate your credibility, not just as a designer but as a professional—and for that, convincing copy is crucial.

Your portfolio is full of polished images—you’re a designer, after all. And the copy? Well, that doesn’t matter, right? Potential clients are impressed by your amazing designs alone. So you jot down a quick explanation of who your clients are and why they hired you, and leave it at that.

But if you spare a thought for your non-designer clients—which is probably all of them—you’ll soon realize your design portfolio needs more than just pretty images.

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