World’s Ugliest Color – Graphic Designers Discussion (Video)

When market research firm Gfk was hired by the Australian government to consider how cigarette packs could be designed to prevent smoking, the firm came up with a colorful solution: Make the packs as unappealing as possible by wrapping them in an earthy “dark brown,” or what would be matched to Pantone color 448C.

Watch video above & read more: The World's Ugliest Color Examined By Graphic Design Experts | Co.Design | business + design

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