How to Use Niche Marketing to Build a Business from the Ground Up

 Specialization is at the heart of kickstarting a sustainable, successful, and scalable business. Whether you’re trying to get your online store off the ground or you’re still looking for the perfect idea, carving out a unique niche for your business is the key to growing your customer base. Niche marketing is all about providing an audience—especially one that might feel ignored or undervalued—with a sense of identity and belonging | read more at Shopify

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