The golden rules of selling online
Build a site and customers will come, right? Wrong. Here are our secrets to successful e-tailing.
Setting up an online store without a solid strategy “is like setting up a shop in the desert”, says e-commerce expert Nigel Burke. “You've got to drive people there.”
If you run your online store, it's likely you're doing at least one thing wrong, and scaring away potential customers – and profits – in the process.
Here are some common pitfalls to avoid to ensure you're not,