The golden rules of selling online

Build a site and customers will come, right? Wrong. Here are our secrets to successful e-tailing.


Setting up an online store without a solid strategy “is like setting up a shop in the desert”, says e-commerce expert Nigel Burke. “You've got to drive people there.”

If you run your online store, it's likely you're doing at least one thing wrong, and scaring away potential customers – and profits – in the process.

Here are some common pitfalls to avoid to ensure you're not,

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