The Science, Business and Voodoo of Color in Marketing – Print Magazine

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A roundup of the latest research on color in marketing – its impact on consumer choices, purchase behavior, web design and branding.

Webgrrl‘s insight:

The KISSMetrics study is packed with useful, rigorously-research data on color in marketing. For instance, 90% of a consumer’s product assessment stems from reactions to color alone

See on www.printmag.com



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