Pricing Psychology : The Salesman’s Guide To Manipulating Your Friends / Customers

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A common convention used when pricing a product is to offer 3 different prices – a premium option, a normal option, and a budget option. Even if you would prefer to offer just one product at one…

Webgrrl‘s insight:

A common sales tactic is to offer a budget and premium option around your product. If you just offer one price for one option, customers will only decide whether to purchase the product by comparing it to similar products

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