Brands Favor Social Shares Over Likes

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Asking consumers to like an ad or post on Facebook—common practice among marketers for years—has, let’s face it, become about as popular as Friendster.

Webgrrl‘s insight:

"Shares are the best for word of mouth," he said. "It says people endorse your content to the point of putting their reputation on the line. Your ad or post is interesting enough where people are willing to share it." ~Dennis Yu

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