|Don't underestimate the power of Craigslist. Don't know what Craigslist is?
Craigslist is a centralized network of online urban communities, featuring free classified advertisements (with employment, housing, personals, for sale/wanted, services, community, events, gigs and resumes categories) and forums sorted by various topics.
The keyword here is “free”. You can post your store listing under many of their classified sections for free. Among them are shopping areas for clothing and gift items as well as forums on specific topics that may correlate to your niche market. Even if you choose you local area, other cities nationwide can happen upon your add. Better yet, go into the forums and give significant replies to posts while making sure to include your store URL in the signature of your reply. It is advertising at its best – free!
Start marketing your Cafepress store today at: http://www.craigslist.org